It is not difficult to mistake Corzo for a perfume rather than what it actually is with its clean lines and clear solid glass vessel. A tequila.
Corzo is Bacardi’s first premium tequila, launched in the fall of 2004, and is set to redefine our preconceptions of tequila in taste and in packaging.
According to the makers of Corzo, the revolutionary bottle design is a testament to Mexican architecture with its thick-walled and elegant exterior. My knowledge of Mexican architecture is of course limited only to Los Cabos resorts, so anyone who can see the link here is welcome to contribute. I only know how to appreciate fine art and design in the spirits industry, and boy is this Corzo bottle fine.
The man spearheading the bottle’s design is Fabien Baron, noted French designer famed for his perfume bottle packaging work and design portfolio in the luxury fashion world. Baron was commissioned to take full reins of the creative process of the identity of Corzo, for both primary packaging and all other secondary marketing materials.
Though I will not call myself a tequila enthusiast, I can understand how time-consuming and difficult the process of bottling a tequila is, much more for a premium tequila; even harvesting the agave plant alone takes years! It is always a joy to see that as much care has been taken in designing a home worthy of the product it houses as is taken to cultivate the product itself. The fashionable bottle is clearly a testament to how seriously Bacardi has taken on this task to create a tequila that is different, of superb quality, and honestly just plain cool.
We like.
If you’d like to read more about the packaging of Corzo, go here.
